I read an article online and view the speech on YouTube about what the entrepreneur, investor and a former head of Google SA Stafford Masie said during the 2012 Product of the year awards.
Masie said “ I believe people are inherently good and evil, if you give something fairly priced with the necessary flexibility and a means to join access to it wherever they are I think you’ll destroy piracy.”
He also said “People what to pay for things and that is evidenced by success of iTunes and the increase in music sales it caused. People who would have otherwise pirated their music from services such as Napster and Bit Torrent instead opted to use iTunes because it was conveniently on terms they could accept, and easier on their science.”
He does make a point because it is a genius idea with Apple making iTunes to where you can download a song for 99 cent and it look so cheap compared to having it for 1 dollar it is a form marketing as much at it is mentally for people to think that is cheap and it does not look like you are buying for an expensive price. People have been pirating online for a very long time but the fact that you can go into iTunes and sample a song from an album for free and you can purchase its song for .99 cent it will make people think about getting the songs or buy the alblums that they like for a cheap price or take the risk of pirating the music online and getting caught downloading illegally and getting a fine or possibly getting charged with crime.
Apple making iCloud which stores your music, photos, apps, calendars, documents, and more and wirelessly pushes them to all your devices. With you downloading a song for .99 cent you can easily have them in all of your devices so if you are not home and you are in a road trip, at the gym you can play the music in the iPod, iPhone, iPad.
Would you take the risk of downloading songs illegally and getting caught with a fee up to $250,000 or sample the album and download each song for .99 cent ?
Not me, BUT I know someone that would just download it for free! It is just one or two songs and they can't fine everyone. Think about it like this; would you cheat on your income taxes to save or receive a return worth thousands of dollar? We can all agree that thousands of dollars is a larger monetary number than $.99 cents, yet many people are willing to take the risk of writing up their yearly donations or claim their pets as dependents to cheat on their income taxes. Going back to what I was saying, they can't fine everyone in the same manner as the IRS only audits 1% of all tax returns filed! Yes, only 1%! So, let me weigh the risk...income taxes or a measly $.99 song? I guess you know what's up!
ReplyDeleteThe people actually prosecuted for piracy are an incredibly small percentage. I liken it to underage drinking, thousands of teens do this every day because it is easy to get away with and they view the rewards as far greater than the risks. Millions of people pirate movies, videos, games etc. As long as percautions are taken to what you download, it is very hard to prosecute.
ReplyDeleteThe following link is from the oatmeal, a humor website.
ReplyDeletehttp://theoatmeal.com/comics/game_of_thrones
I think it sums up some of the problems associated with piracy and the internet as a whole. Many companies have embraced the internet, but don’t necessarily understand how to best implement this rapidly changing tool. I agree with the former Google executive that you have to provide material at a fair price and make it easily available. They can even copy the layout of websites like let me watch this which make it very easy to find shows you are looking for, but instead of booting them you buy them or pay for the service. Like Netflix but with more selection and they don’t alienate their customers.
I really like this post. I couldn't agree more with regards to the iTunes example you used. When iTunes started the iCloud I had just purchased a few movies on my computer that was, well super old, so when I got a new computer I wanted my recently purchased movies on that computer. When I was able to download those movies as well as all my recent purchases I was really impressed. As you mentioned this process was affordable and convenient with benefits on top. I would definitely prefer to buy my movies or music rather than run the risk of doing something illegal that may have bad quality or run the risk of giving me a virus.
ReplyDeleteI can admit that I have purchased some pirated DVDs before, and my husband brought some home from Iraq, they were crap though. In the past I downloaded one song from Napster a long time ago, but that's it. However, if I could find a Def Leppard soundtrack on iTunes, I would get it. The band won't sell it on iTunes....only the cover bands.
ReplyDeleteHonestly, though its wrong. don't do it:)
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ReplyDeleteI think that most people pirate their music because of numerous reason; the internet makes it easily accessible and the cost many people rather have a free copy. Many may take the risk regardless of the $250,000 fine because they think that the government cannot track all of the activity and with the number of people doing it that they will get away. I personally rather purchase the album because when a artist that I am a fan of I want to have the entire album without any flaws. Plus sometimes artist give away free music with the release of underground mixtapes so it’s all on how the customer thinks. If they think that paying for the album only puts money in the pockets of others they will lean towards the free download. But if the person is a honest fan they will support the artist for the entertainment that they receive from the album.
ReplyDeleteResponse by Bryan Gaither
As long as there are free music or movies out there within the reach of users you can not control it. I myself don't download music, but if I wanted to download, I would pirate. It doesn't make any sense why should a person pay for things he wouldn't need to. I know that some people would think I am selfish, but lets be clear that I am not stealing money from anybody, and if I buy a book or movie why shouldn't I share it with other people?
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